Color
value to be drawn in the item indicated by the param1 parameter.
If an invalid value is passed in (a value greater than 0x00FFFFFF), the
item is blank. Each color value is a 4-byte integer with a value of:
(R * 65536) + (G * 256) + B
where:
R
Red intensity value
G
Green intensity value
B
Blue intensity value.
If
the VIA_COLORINDEX attribute is specified, the ulItemId field is
as follows: